The other day I had the pleasure of speaking with the students of Roanoke College. The talk was on how to ACTUALLY get noticed on LinkedIn. I say “actually” because there’s still plenty of people out there who don’t understand the platform. My goal was to make sure the students don’t view LinkedIn as just a digital resume or virtual stuffy boardroom.

I decided to start my talk with something to shock them. It was a picture of Miss Universe wearing a bikini on a sunny beach. I have to admit, I was actually a little nervous showing the picture…

There I was, minding my own business when this popped up in my Facebook newsfeed, “Dear Millennials: Stop Whining and Do Your Job.

I have to admit, until seeing this headline I haven’t really thought about what a Millennial mindset is all about. So I decided to read the article to really get a handle on what’s the big deal with Millenials. Turns out, it was a response to a letter co-written by a Millenial written to those “more seasoned.”

At first, my head was nodding in agreement. …

I’m looking at you Sherwin-Williams. Isn’t it amazing how multimillion-dollar companies throw away talent just because it doesn’t fit the stale corporate mold? Ok, rant over.

Photo by Luis Villasmil on Unsplash

If you haven’t heard, Sherwin-Williams is facing a wave of criticism for firing an employee that was attracting over a million views to the brand! When Tony Piloseno started posting TikToks of mixing paint at his S-W job, he amassed a gargantuan amount of views within his first six videos. Understandably, Tony thought this was something the corporate marketing team should see.

This is where the story gets crazy. It took Tony SIX MONTHS…

It’s so easy to be tempted by “vanity metrics.” These are the numbers that everyone can see. Follower counts, likes, and shares are often the metrics we focus on the most. That leads us to overlook the most important aspect of social media; being social!

Photo by Moses Vega on Unsplash

In the digital marketing world, we’ve been conditioned to use social media as a broadcast platform. We click “post” and then we focus hard on promoting and propagating, hoping that we will go viral. Unless you’re a brand like Wendy’s with a huge billboard, this is like walking into the middle of the street shouting…

“There’s a fine line between AUTHENTICITY and OVER-SHARING.” This is the beginning of a friend’s tweet that I completely agree with. It’s the second half of their post where I tend to disagree. “So maybe DON’T tell the world: your political opinions, your feelings about an ex, your thoughts on God, why you hate (fill in the blank). Whenever possible, choose POSITIVITY.”

Yes, these are touchy subjects that have the potential to cause an unintended shouting fest. Does that mean we should avoid them altogether? For most, sure. …

This year has been rough for all of us, especially churches who are grounded in weekly gatherings of its congregation. With corporate worship being challenged on so many levels, live streaming has become a necessity for every church.

Photo by Samantha Borges on Unsplash

It’s tempting to view this as just a short-lived fad that will disappear once the pandemic is over. Even before the wild ride of 2020 began, live-streaming was already becoming an important strategy of churches looking to grow. Many of our elderly brothers and sisters have finally joined Facebook and that’s a clear sign that the digital ministry is here to stay.

The Great Commission (Virtually)

Are you suffering from depression? Do you have anxiety that keeps you from doing normal things throughout the day? What about feelings you may not even understand? I know I have a hard time trying to understand why I often feel lonely when I’m most surrounded by people. When you get to the point where you reach out for help, who do you reach out to?

The average Christian may think they should reach out to the pastor of their church. They’re likely educated on biblical counseling and present themselves as the shepherd of their local church. …

Anyone who’s reading this probably knows how important it is to have your website show up as the first result on Google. It’s the spot that gets the most clicks and it’s also the hardest spot to achieve. With so much on the line, what’s the fastest way to get to the number one spot on Google?

That’s the problem. Focusing too much on the number result is what will eventually keep you from the top spot. It may seem counter intuitive, and it is, but not focusing on SEO is actually the best SEO strategy.

A Google analytics dashboard showing basic traffic results on an unknown website.
A Google analytics dashboard showing basic traffic results on an unknown website.
Photo by Stephen Phillips - on Unsplash

Two Types of SEO

SEO is one of…

I recently had my first experience with an Amazon brick & mortar location. I was surprised by the level of service the employees gave. It was also nice finding out that you automatically get the online discount price if you’re a Prime member.

As I was wandering around I happened to see a book called “Wreck This Journal.” After noticing it was on sale for $6 I flipped through the pages. Turns out, wrecking it is exactly the point of the journal.

For most people, this may not sound like a big deal. It may even sound weird. I got…

I’ve been in sales for quite a while and while I’m no Grant Cardone (which I hope to never be like) I’ve had plenty of success. I’m here to tell you that the old way of selling is dead. And, unless you’re willing to adapt you will become just like Shelley Levene. If you don’t get that reference and you’re in sales, put the coffee down and go watch Glengarry Glen Ross right now!

Everyone Hates Cold Calls

It wasn’t until recently that I realized just how bad cold calling has become. I get the occasional sales call and when I do I cringe…

Keegan Divant

Millennials are changing the way we work and companies that embrace them will outperform their competition.

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