Make Social Media Social Again

It’s so easy to be tempted by “vanity metrics.” These are the numbers that everyone can see. Follower counts, likes, and shares are often the metrics we focus on the most. That leads us to overlook the most important aspect of social media; being social!

Photo by Moses Vega on Unsplash

In the digital marketing world, we’ve been conditioned to use social media as a broadcast platform. We click “post” and then we focus hard on promoting and…